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And you, blind of love, thinking about that beautiful young woman, are an easy potential victim for them.From a legal point of view they are no swindlers, but from my personal view they are. Just read everything of this topic, follow my advises, suggestions, remember my information, print it out or come back now and then, but visit also my recommended resources, including my recommendations to provide yourself with tools or services that are created by professionals.It's you who has to make the choices, but making the wrong choice can cost you a lot of money.Better be sure than sorry, so don't leave right now, we are not finished yet.I like to break this into 2 groups of “what they’ll get”: the tangibles and the intangibles.The tangibles are the components of the product itself (e.g., 37 downloadable HD videos), and the intangibles are the changes to their life (e.g., the time-saving power of knowing a proven system). A video sales letter (or VSL) is more than a sales letter on video. By the way I know a travel agency here, that can organize the trip to your country very quickly. if no, then put these words right above your computer, in case you will receive a letter similar like this.For example, some web sites have over 20.000 profiles, however this is not a reason to find any scam inside this Agency, it only gives you an impression how many profiles you can find on the 'entire' web.

One of my favorite quoted expression is: "By failing to prepare, you are preparing to fail." (Benjamin Franklin - 1706-1790) But there are also many variants, that are 'close' to swindle practices, but not (yet) labeled as real illegal organizations.But if the woman starts (in an early state) with questions concerning money, for any kind of reason, than you have to be careful and you have to analyze if these questions has anything to do with the situation you and your correspondent are aware of.Try to find out if her letters to you are very personal and don't look like standard generated letters.As you can see, it’s very similar to the first variation of the 4 Ps. The only thing that came before “advantages” was “attention”, so does this formula require you to draw attention by stating the problem in order for you to solve it next and, in the same breath, show the advantages? That does not mean that persuasion is always proof; just that proof is – if it’s doing its job – persuasive. It seems strange and superfluous to include “persuade.” As an acronym, this is completely ridiculous. When someone throws down AIDA in a copy review session, counter them with, “Well Aicpbsawn holds that desire is made of…” and see what happens. I know this is very, very hard for most of us to do. A classic example is the late Martin Conroy’s WSJ letter, where the two men are the stars, their stories (which are nearly identical) make up the core of the ad, and the solution is clearly presented at the end: Although this is character-driven, it doesn’t mean that Star Story Solution needs a human to be the star of the story.But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. If so, then why not call it PAPPA: problem, advantages, prove, persuade, action. So what kind of persuasion was Schwab looking for in the fourth part of this formula? If you’re introducing a new product or feature, that could be the star – as long as its story creates interest.

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